Local SEO is the process of ranking a local website higher in search engine results for relevant keywords. Many marketing professionals believe that this type of attention from potential customers can often lead to a much larger return on your investment when using Inbound Marketing versus Outbound Marketing. Local SEO can be as simple as writing guest blog articles, linking out to information about a library and town that you live or work in, or participating in all member-based events at your library specifically for members. In addition to social outreach and local SEO, audience engagement can be greatly enhanced by having a library website that is mobile optimized, have innovative content in all areas of the website (including sections related to searching online and booking online), allowing your users to frequently upload/review photos on photo property management software. Most importantly, building into any social media sites you have active accounts can allow individuals who use them many insights into your activities, which they generally love to see manipulated or exposed through personal vouching through authentic recommendations.
No matter what type of marketing strategy or plan a library chooses for its central campus location within a community – whether it’s one-stop presence with an aggressive media campaign effort; maximizing individual site offerings on multiple platforms; regionally focused strong regional advertising via newsletters/info point books etc.; more intentional efforts without outside control over implementation; consultative efforts made reguarly but less aggressively; mass digital “explosion” with big splashy creative banner ads.